--- title: "About" id: "4632" type: "page" slug: "michael-baltruschat-2" published_at: "2026-05-06T12:05:33+00:00" modified_at: "2026-08-27T10:51:26+00:00" url: "https://mlbt-consulting.com/en/michael-baltruschat-2/" markdown_url: "https://mlbt-consulting.com/en/michael-baltruschat-2.md" excerpt: "MICHAEL BALTRUSCHAT Growth with Impact — because experience makes the difference With 25 years of operational leadership in corporate, FinTech, and digital business environments, I help companies quickly identify what matters and turn complexity into execution. Michael Baltruschat Interim Executive..." --- MICHAEL BALTRUSCHAT # *Growth with Impact* — because experience makes the difference With 25 years of operational leadership in corporate, FinTech, and digital business environments, I help companies quickly identify what matters and turn complexity into execution. **Michael Baltruschat** Interim Executive for Marketing & Revenue Transformation [Book A 60-Minute Discovery Call](#) [Track Record](https://mlbt-consulting.com/en/track-record/) Expertise & Background Digital Transformation P&L Responsibility Marketing & Growth Brand Building & Go-to-Market Organizational Scaling & Restructuring EXECUTIVE SUPPORT ## Executive Support for Growth, Transition, *and**Transformation* I support companies through phases of growth, transition, and transformation — particularly where commercial structures need to be realigned, operational complexity reduced, and scalable revenue structures established With more than 25 years of experience across banking, FinTech, digital business, and commercial transformation, I combine strategic clarity with hands-on execution. ### Focus Areas - Marketing & Revenue Transformation - Revenue Architecture & Go-to-Market Strategy - Organizational Scaling - AI-Enabled Transformation - Commercial Steering & Governance - Cross-Functional Execution ### Typical Engagement Situations I am typically brought in when companies require experienced operational support at executive level — particularly in situations where growth, structure, and execution need to be stabilized, reorganized, or scaled. - Realigning commercial structures and Go-to-Market strategies - Managing scaling challenges during rapid growth phases - Resolving misalignment between marketing, sales, CRM, and customer success - Reducing operational complexity and streamlining processes - Establishing clear KPI and commercial steering logic - Assuming fractional or interim commercial leadership responsibilities - Driving AI-enabled process transformation within revenue environments - Supporting management through critical change and transformation phases The Common Thread ## Corporate & FinTech: Why this *combination works* The Foundation I mastered marketing and sales disciplines from the ground up in specialized consultancies. My time at **Vodafone/Arcor**was particularly formative: learning how demand and growth are generated—and witnessing firsthand what happens when marketing, sales, and product management fail to operate as a single, cohesive system. Understanding this early on prevents me from optimizing the wrong levers today. **Banking & Corporate** At **Deutsche Bank**, I navigated scale, governance, and complexity—leading project teams of up to 60 people, holding P&L responsibility, and driving Go-to-Market strategies for digital innovations. This experience proved that transformation in complex organizations requires one thing above all: building buy-in and alignment across all levels. **Scale-Up & FinTech** At FinTechs like **LIQID**and **Ginmon**, I applied these insights under entirely different conditions—higher velocity, direct revenue responsibility, and leaner governance. The core question was never “What else can we do?” but rather “What is essential to accelerate growth?” ***Revenue Architecture** is the operating philosophy behind my work: a commercial system that connects marketing, sales, and CRM into one coherent growth model.* 25+ Years of Operational Leadership > €50M Budget Accountability 60+ FTEs led in Teams > €16B **Assets under Management (AuM)** managed Approach & Mindset ## What defines a successful *partnership* I work in a pragmatic, structured way and stay close to the operational realities of the organization. My focus is on clear ownership, robust decision-making structures, and embedding new ways of working sustainably into day-to-day execution. ### Operational Leadership Operational leadership isn’t about delivering concepts and moving on. It means taking full accountability—for the team, the processes, and the change itself. My goal is to hand over a system that thrives independently, without external reliance. ### Transformation Transformation is often underestimated: it doesn’t succeed through top-down mandates. It succeeds when teams embrace the underlying logic, take ownership, and truly integrate new ways of working into their daily routine. That is leadership—not just project management. ### Revenue Architecture Revenue Architecture provides the framework for this mindset: not as an isolated tool or a one-off project, but as a commercial system that aligns marketing, sales, and CRM under a unified steering logic. Measurable. Transferable. Scalable. Self-sustaining. ### Artificial Intelligence AI is not an add-on—it is a lever that delivers results precisely where processes, data, and responsibilities are clearly defined. ### *Fix the operating logic before adding tools.* THE EXPERIENCE BEHIND THE EXPERTISE ## Michael Baltruschat’s *Leadership Journey* Each stage of my career has shaped my approach to Revenue Architecture: combining early-stage growth experience, corporate complexity, and the pace of FinTech environments. Key Highlights Interim Executive | Fractional CMO/CRO & Strategic Advisor [MLBT Consulting](https://mlbt-consulting.com) · Frankfurt Leading Marketing & Revenue Transformation, Revenue Architecture, Go-to-Market, and commercial transformation initiatives. ###### 2024 – Present Chief Revenue Officer & CMO [Ginmon](http://www.ginmon.de) GmbH · Frankfurt Lead responsibility for Marketing, Sales, and Client Success. Restructured the revenue organization into an integrated growth and client success model, including the implementation of Opportunity Management. ###### 2022 – 2024 Chief Marketing Officer [LIQID](http://www.liqid.de) Investments GmbH · Berlin Developed the acquisition engine and evolved the brand identity. Built and scaled the marketing organization during a high-growth phase, delivering direct impact on overall revenue performance. ###### 2021 – 2022 Head of Digital Business & Channels [Deutsche Bank](http://www.deutsche-bank.de) AG · Frankfurt Full P&L responsibility for the maxblue investment platform (€18B AuM, 220,000 clients). Architected digital sales structures and an eCommerce operating model. Designed KPI and funnel frameworks and led the Go-to-Market (GTM) for digital innovations. ###### 2016 – 2021 Director Marketing Private Clients [Deutsche Bank](http://www.deutsche-bank.de) AG · Frankfurt Responsible for new customer and growth programs in retail banking — with a clear focus on acquisition, management, and business impact. Member of the Digital Council, leading cross-functional digital transformation initiatives across the Group. ###### 2011 – 2016 Leiter Marketing & Direktvertrieb [norisbank](http://www.norisbank.de) (Deutsche Bank Group) · Berlin Led brand strategy and brand development through integrated marketing communications as well as growth marketing for targeted new customer acquisition. ###### 2008 – 2011 Leiter Direktmarketing und Promotions B2B/B2C [Vodafone](https://www.vodafone.de/festnetz/) / Arcor AG · Eschborn Managed acquisition programs for private and business customers, new product launches, and oversaw 3,000 dealers and sales partners. ###### 2001 – 2008 THE FIRST STEP ## Let’s explore if my experience is the right *fit for your situation* A 60-minute session is all it takes to identify your strongest growth levers and determine which framework will deliver the most immediate impact. [Book A 60-Minute Discovery Call](#) [REVENUE ARCHITECTURE](https://mlbt-consulting.com/en/revenue-architecture-en/)