Growth with Impact — because experience makes the difference
With 25 years of operational leadership in corporate, FinTech, and digital business environments, I help companies quickly identify what matters and turn complexity into execution.
Michael Baltruschat
Interim Executive for Marketing & Revenue Transformation
Expertise & Background
Digital Transformation
P&L Responsibility
Marketing & Growth
Brand Building & Go-to-Market
Organizational Scaling & Restructuring
Executive Support for Growth, Transition, and Transformation
I support companies through phases of growth, transition, and transformation — particularly where commercial structures need to be realigned, operational complexity reduced, and scalable revenue structures established
With more than 25 years of experience across banking, FinTech, digital business, and commercial transformation, I combine strategic clarity with hands-on execution.
Focus Areas
Typical Engagement Situations
I am typically brought in when companies require experienced operational support at executive level — particularly in situations where growth, structure, and execution need to be stabilized, reorganized, or scaled.
Corporate & FinTech: Why this combination works
The Foundation
I mastered marketing and sales disciplines from the ground up in specialized consultancies. My time at Vodafone/Arcor was particularly formative: learning how demand and growth are generated—and witnessing firsthand what happens when marketing, sales, and product management fail to operate as a single, cohesive system. Understanding this early on prevents me from optimizing the wrong levers today.
Banking & Corporate
At Deutsche Bank, I navigated scale, governance, and complexity—leading project teams of up to 60 people, holding P&L responsibility, and driving Go-to-Market strategies for digital innovations. This experience proved that transformation in complex organizations requires one thing above all: building buy-in and alignment across all levels.
Scale-Up & FinTech
At FinTechs like LIQID and Ginmon, I applied these insights under entirely different conditions—higher velocity, direct revenue responsibility, and leaner governance. The core question was never “What else can we do?” but rather “What is essential to accelerate growth?”
Revenue Architecture is the operating philosophy behind my work: a commercial system that connects marketing, sales, and CRM into one coherent growth model.
of Operational Leadership
Budget Accountability
Led in Teams
Assets under Management (AuM) managed
What defines a successful partnership
I work in a pragmatic, structured way and stay close to the operational realities of the organization. My focus is on clear ownership, robust decision-making structures, and embedding new ways of working sustainably into day-to-day execution.
Operational Leadership
Operational leadership isn’t about delivering concepts and moving on. It means taking full accountability—for the team, the processes, and the change itself. My goal is to hand over a system that thrives independently, without external reliance.
Transformation
Transformation is often underestimated: it doesn’t succeed through top-down mandates. It succeeds when teams embrace the underlying logic, take ownership, and truly integrate new ways of working into their daily routine. That is leadership—not just project management.
Revenue Architecture
Revenue Architecture provides the framework for this mindset: not as an isolated tool or a one-off project, but as a commercial system that aligns marketing, sales, and CRM under a unified steering logic. Measurable. Transferable. Scalable. Self-sustaining.
Artificial Intelligence
AI is not an add-on—it is a lever that delivers results precisely where processes, data, and responsibilities are clearly defined.
Fix the operating logic before adding tools.
Michael Baltruschat’s Leadership Journey
Each stage of my career has shaped my approach to Revenue Architecture: combining early-stage growth experience, corporate complexity, and the pace of FinTech environments.
Key Highlights
Chief Revenue Officer & CMO
Ginmon GmbH · Frankfurt
Lead responsibility for Marketing, Sales, and Client Success. Restructured the revenue organization into an integrated growth and client success model, including the implementation of Opportunity Management.
2022 – 2024
Chief Marketing Officer
LIQID Investments GmbH · Berlin
Developed the acquisition engine and evolved the brand identity. Built and scaled the marketing organization during a high-growth phase, delivering direct impact on overall revenue performance.
2021 – 2022
Head of Digital Business & Channels
Deutsche Bank AG · Frankfurt
Full P&L responsibility for the maxblue investment platform (€18B AuM, 220,000 clients). Architected digital sales structures and an eCommerce operating model. Designed KPI and funnel frameworks and led the Go-to-Market (GTM) for digital innovations.
2016 – 2021
Director Marketing Private Clients
Deutsche Bank AG · Frankfurt
Responsible for new customer and growth programs in retail banking — with a clear focus on acquisition, management, and business impact. Member of the Digital Council, leading cross-functional digital transformation initiatives across the Group.
2011 – 2016
Leiter Marketing & Direktvertrieb
norisbank (Deutsche Bank Group) · Berlin
Led brand strategy and brand development through integrated marketing communications as well as growth marketing for targeted new customer acquisition.
2008 – 2011
Leiter Direktmarketing und Promotions B2B/B2C
Vodafone / Arcor AG · Eschborn
Managed acquisition programs for private and business customers, new product launches, and oversaw 3,000 dealers and sales partners.
2001 – 2008
Let’s explore if my experience is the right fit for your situation
A 60-minute session is all it takes to identify your strongest growth levers and determine which framework will deliver the most immediate impact.